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A 90s inspiration for our new Equals brand

A 90s inspiration for our new Equals brand

Ben McRedmond | | 2 min read

One of the striking things about the late 90s, the early 2000s, was how limitless software and the early internet felt. You didn’t really run into limitations of the tools you used. They might have b…
Perfecting Your Content Strategy

Perfecting Your Content Strategy

Bobby Pinero | | 2 min read

John Collins is a legend in content marketing. He was first to take on the role at Intercom, starting from a team of one to produce 1,200 blog posts, over 200 podcasts, and 12 full-length books, reach…
How to run your SaaS pricing project

How to run your SaaS pricing project

Bobby Pinero | | 3 min read

Today I had the chance to talk with Abde Tambawala, a good friend, former colleague at Intercom, and one of the leading authorities on software pricing. As a partner at Simon-Kucher, he led over twent…
On when to turn on growth

On when to turn on growth

Bobby Pinero | | 3 min read

Today I had a chance to sit down with Alon Wertheimer, a brilliant mind in early-stage growth. Alon was the first marketing hire at two startups: Aaptiv and Truebill. He shared with us many of the les…
The red streaks report

The red streaks report

Bobby Pinero | | 3 min read

Today I sat down with Darius Contractor, one of the best growth folks in technology. His record speaks for itself: he’s led growth for Dropbox, Facebook Messenger, and Airtable. He’s now the Chief Pro…
Intermediary metrics: goaling, not gaming

Intermediary metrics: goaling, not gaming

Bobby Pinero | | 3 min read

Mike Duboe led growth at the early stages of Stitch Fix, a subscription-based, data-driven clothing company, which is now publicly traded. Now a partner at Greylock Ventures, Mike is a master at findi…
The mistake most CFOs make scaling FP&A

The mistake most CFOs make scaling FP&A

Bobby Pinero | | 3 min read

In his eight years as CFO, Bill Losch took Okta to through multi-billion dollar IPO and left it at a valuation of over $30 billion. He’s an expert in building finance teams from the ground up, and tod…
On being the first finance hire

On being the first finance hire

Bobby Pinero | | 3 min read

Ed Park was the head of FP&A at Facebook through their IPO, then joined Asana as their first Finance hire, and then was CFO at Enjoy Technologies. All 3 today are publicly traded companies. You’d be h…
Growth starts with defense

Growth starts with defense

Bobby Pinero | | 3 min read

In Episode 1 of our new series, Insights in Action [https://insights-in-action.equals.app/], we sit down with Ray Ko, currently a Partner at Social Capital and former Director of Growth and Analytics…
Revenue is the best north star metric

Revenue is the best north star metric

Bobby Pinero | | 2 min read

A couple of posts came out over the past week in the data space that got me fired up. Benn Stancil wrote “Startups shouldn’t care about Revenue [https://benn.substack.com/p/startups-shouldnt-care-ab…
Building your first department level budgets

Building your first department level budgets

Bobby Pinero | | 3 min read

You’ve spent months going back and forth with your CEO, stakeholders, and board. Finally, the high level company plan is set! Everyone’s aligned to the ARR and burn goals, and the assumptions and st…
Why every scaling finance team is understaffed

Why every scaling finance team is understaffed

Bobby Pinero | | 2 min read

Every scaling finance team is understaffed, and it’s almost always for the same reason. We do it to ourselves. Finance leaders are all too familiar with the more-than-double-what-we-could-ever-af…
How to take a data dump on your fundraising process

How to take a data dump on your fundraising process

Bobby Pinero | | 4 min read

Fundraising is a delicate process - no matter how hot the company, how impressive the growth, or how qualified the team. Most fundraising processes follow a similar arc. The following can span months,…
Three strategies to run a successful planning process

Three strategies to run a successful planning process

Bobby Pinero | | 4 min read

Planning is a challenging exercise for every organization. It’s arguably the most important process that finance runs. It’s a period of intense reflection - crunched into tight deadlines with spreadsh…
Don’t skip this step in your planning process

Don’t skip this step in your planning process

Bobby Pinero | | 3 min read

Planning season is upon us. For everyone involved it can feel like preparing for battle... We must fight to protect our resources! In the spirit of helping folks run a smooth and effective planning c…
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