We’re all familiar with the concept of product-market fit. It’s the goal of any startup: that elusive moment in which the product clicks perfectly with the market and things take off.

Annual recurring revenue (ARR) is the most basic and critical metric for any SaaS business. It’s the foundation upon which every analysis is built. Yet, talk to early stage SaaS companies and

“What the f***!? Three words you probably never want to hear from your CEO and Head of Growth at once. Except in this case, the chart was the one below and it showed

Startups are about speed. The pace at which you learn from the market, iterate, test and launch is often the difference between life and death for a young company. Des Traynor, co-founder of

Ever wonder why SaaS companies are valued using revenue multiples when every other business is valued on earnings? Or why SaaS revenue multiples are 6x, 7x, 10x, 20x!? No, just me? 😅 I set